Energy, inspiration and thought leadership
It takes courage to leave your primary audience in pursuit of another more enjoyable and lucrative market. So it was crucial that we had a shared understaning of goals and ambitions. Through an extensive (and not entirely comfortable) discovery process we collaborated to identify these goals and defined success
There was a strong desire that the logo feature some reference to film in addition to the more obvious nautical theme. By combining a wave with an aperture the logo subtly references video production while maintaining a slightly athletic feel. By pairing the mark with a bold font and wide tracking, this logo can appeal to outdoor brands. Thicker line weights are important to keep the logo readable on a moving background.
A New Web Presence
After a few sucessful years running the brand through Wix it was determined that Port Side Productions needed to elevate it’s digital presence. A whole new site was designed from the ground up. Every aspect of the site is aimed at highlighting the quality and care put into every film they create. Additionally, the new site was built in Webflow, empowering Portside to effortlessly manage and update their new portfolio.
